Tuesday, February 1, 2011

Assignment 4a: Seth Godin's "Brainwashed"

Click here to read Seth Godin's "Brainwashed."

"Acknowledge the Lizard"

Godin explains that the primal, “lizard” part of the brain is what is responsible for worrying about safety, deals with anger, and regulates our creativity. He goes on to say that the only barrier we face when trying to find our creativity is offending the lizard. “Being laughed at is the lizard’s worst nightmare,” and results in cutting off all creative juices. Godin writes that it is important to not only acknowledge, but also respect the lizard--  “we acknowledge the lizard so we can ignore it.”

"Be Generous"

Godin writes about the importance of generosity. In a world where free media, whether legal or not, can be at the hands of any viewer, it is critical to make sure your media is out there competing with the rest in the right way. He mentions the creator of CDBaby.com, Derek Sivers. Sivers built an extremely successful website based on his initial generosity and care he showed the artists his website supports.

Reaction:
Seth Godin makes excellent points. I agree with much of what he writes. However, my biggest problem with his seven pillars of learning is the co-dependence of them all. It is important that a philosophy work in harmony with all of its principles. Yet, Godin’s specific theory seems to be an “all-or-nothing” attempt. It seems that you can only gain success with this method by managing all parts equally. Fail at one and you cannot help but fail at the rest; and I am not a fan of such uncompromising ideology.

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